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Meet a Farmer Friday

Updated: Feb 24

Contributed by Caleigh Martella | Sophomore | Agricultural Communication


Welcome to Meet a Farmer Friday! This segment will introduce you to and share the stories of local farmers who play an important role in their industry.  Today we want to introduce this powerhouse agriculturalist who graduated Cal Poly with her Bachelors of Science in Agricultural Science and Education. Check out what she is doing now and some fun facts about her!


Name: Holly Smith

Position/Title/Role: Vineyard Manager

Company Name: Gallo Vineyards


1. What do you grow, raise or produce?

I grow wine grapes in SLO County, about 700 acres total.


2. What do you consider the greatest challenge agriculture faces?

Misconceptions affecting consumer choices and the separation between farmer and society.


3. Why do you do what you do?

I appreciate the opportunity to find ways to actively improve our agriculture practices, efficiency, and innovation as part of my everyday job. It is incredibly challenging, but also rewarding. I enjoy the very basic aspects of the job as it is seasonal and completely consumed around the stages of life of plant and monitoring them through the growing season. We harvest our years’ worth of effort and start all over again, with new ideas, insights, and goals.


4. What is the most recent book you read?

“Girl, stop apologizing” by Rachel Hollis


5. What are your hobbies?

I enjoy deep sea fishing, diving, and anything close to the ocean.


6. What are words you live by?

Vamos a ver…


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